VANCOUVER, BC, Canada – January 24, 2022 – PressReader launched its partnership with ITA Airways, the new Italian flag carrier and a member of SkyTeam Alliance, providing passengers with access to PressReader’s online newsstand, the world’s largest all-you-can-read digital newspaper and magazine platform. Through this partnership, ITA Airways provides passengers with a safe, contactless reading experience throughout their travel journey, while fulfilling its ambition to become one of the most progressive, sustainable and ecological airlines in the world.
“I am very happy to introduce our new digital newsstand, a further step towards providing our passengers with an always enhanced journey. The partnership with PressReader enables us to offer a contactless and sustainable reading experience, confirming our commitment to building an increasingly digital and innovative company. Our customers’ wellbeing is at the core of every decision we take and the center of all our efforts,” notes Giovanni Perosino, Chief Marketing Officer of ITA Airways.
As the world continues to recover from the Covid-19 pandemic, contactless initiatives remain a priority for travelers. PressReader delivers a safe way for passengers to enjoy an enhanced reading experience while aligning to ITA’s Flying Safely protocols. PressReader provides ITA Airways customers with online access to preferred content from over 7,000 newspapers and magazines from 120 countries and in over 60 languages.
The PressReader touchpoints will be rolled out in a phased approach.
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- In phase 1, access to the platform will be offered to all passengers through a link in their web check-in emails with a validity of 58 hours, or at check-in desks;
- ITA Airways lounges at Fiumicino and Linate, reopened on January 17th , will also provide access to PressReader;
- In phase 2, ITA Airways and PressReader will continue to work together to offer passengers even more digital and integrated access modes.
“PressReader is excited about working with ITA Airways, our first SkyTeam Alliance member partner, to bring the dolce vita to the skies,” said Alex Kroogman, Co-founder and CEO of PressReader Group of companies. “ITA Airways’ focus on efficiency and innovation, customer satisfaction and environmental sustainability is the foundation of our partnership. Uniquely positioned to provide contactless, eco-friendly, and premium reading experience for passengers, PressReader is committed to supporting ITA Airways on its way to reducing environmental impact and building one of the most ecological companies in Europe.”
ITA Airways joins PressReader’s growing roster of airline partners, including British Airways, Cathay Pacific, Air Canada, Fiji Airways, Qatar Airways, JetBlue, Turkish Airlines and Iberia, who are innovative and responsible leaders working to boost customer experiences and advocating for the sustainability of the industry.
For more information, please contact Aviation@pressreader.com or fill out the contact form.
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About PressReader
PressReader is the largest all-you-can-read platform of newspapers and magazines where people can discover relevant and trusted content from anywhere in the world — publications such as The Wall Street Journal, La Vanguardia, The Washington Post, Los Angeles Times, The Globe and Mail, The Guardian, Newsweek, Forbes, Le Figaro and Vanity Fair to name just a few.
Using their phone, tablet or computer, readers can browse content online or download entire issues using the PressReader app. They can subscribe for unlimited access, or get the full experience sponsored by one of its brand partners. Businesses that leverage the premium content platform to enhance their customers’ experience − household names like British Airways, Iberia, Turkish Airlines, Cathay Pacific, Air Canada, Marriott, Fairmont Hotels, Seabourn Cruise Lines, Princeton University and the New York Public Library.
About PressReader Limited
PressReader Limited (“the Company”) is a group of technology companies on a mission to transform the way people read and learn in the digital age. The Company is building a data-driven and experience-centric one-stop platform to empower content creators, readers and business partners in every step of content creation, distribution, information consumption and brand engagement.
The Company works with the publishers of over 14,000 newspapers, magazines and educational publications and collaborates with global business partners from 150 countries to connect people from every corner of the world with quality content. The Company’s online reading platform, PressReader, is the world’s largest digital newsstand. The all-you-can-read platform offers more than 7,000 newspapers and magazines in 64 languages from over 125 countries.
Founded in 1999 in Vancouver (Canada), the Company has since grown to over 500 employees worldwide with international offices in Dublin (Ireland), Manila (Philippines) and Phoenix (USA).
Media Contact
Eva Wu
evaw@pressreader.com
+1 778 238 3594
