About us
Mission
PressReader is on a mission to improve the way people discover stories that matter.
Vision
- We see a sustainable future for publishers and creators of quality content.
- We see a community of people who want to find stories that inform, move, and inspire.
- We see new ways for brands to build meaningful relationships with real people.
Our story
PressReader was originally NewspaperDirect (founded in 1999) which sought to give travelers access to their hometown newspaper, by allowing copies of current issues to be printed anywhere in the world.
In 2003, NewspaperDirect launched its all-you-can-read service, PressReader. Though PressReader was early to the market (smartphones and tablets weren’t yet a thing, and very few people were aggregating media at that point), it soon became clear that the idea was a good one. NewspaperDirect rebranded as PressReader in 2014. Since then, PressReader has grown rapidly, from just 100K MAUs to more than 12M MAUs today — and accelerating quickly.
PressReader’s proprietary technology makes it possible to process thousands of newspapers every single day, extracting text and images and making articles instantly translatable, searchable, and easy to read on mobile devices. No one else has managed to pull this off. Today, PressReader’s all-you-can-read service is popular with individual subscribers and business partners alike. And as we like to say at PressReader, it’s just the beginning.
Open letter to partners and customersfrom our CEO, Ruairí Doyle
A better model
Our unique sponsorship model connects readers, publisher, and sponsor brands in a way that makes sense for everyone. With a total network reach of over 300 million, and more than 10 million MAUs, PressReader helps publishers grow their audience, helps brands engage with their customers, and gives readers unlimited access to the stories they want.
A fresh perspective
PressReader leads the industry with regular research and strategic insight. Smart people around the world are always going to want access to important news and editorial. It’s the way they want it delivered that’s changing.
A sustainable market
PressReader is growing. Fast. We’re always adding more content to our catalog, more partners to our network, and more readers to our community. So, we focus on making strong relationships to hold it all together.
Alex Kroogman
CEO, PressReader Group of Companies
Alex transformed PressReader from an innovative print-media solution to a globally driven, game-changing platform. He has played an integral leadership role at PressReader for 15 years. In that time, he led the creation of our worldwide network, built our library service platform, and developed new technologies that continue to set the industry standard.
Nikolay Malyarov
CEO, PressReader International Ireland
Nothing gets past Nikolay. As CEO of PressReader International in Ireland, that’s a good thing. His attention to detail and complete knowledge of the tech and publishing industries have helped him turn PressReader into a truly global business. Nikolay believes in the power of storytelling. He also knows how people think about, read, and share stories in the digital world. Capitalizing on opportunities that others don’t even see, Nikolay leads the industry with strategic vision and insightful commentary.
Igor Smirnoff
Chief Commercial Officer
When Igor walks into the room, you’ll notice. As Chief Commercial Officer at PressReader, he turns handshakes into successful partnerships and phone calls into friendships. The global tech industry is always evolving, and so is Igor. He thinks big-picture and has a way of making people believe they can change the world. He drove the development of PressReader’s original launch into the digital world. Now, he’s leading the company’s global growth with confidence, intelligence, and style.
Alex Naverniouk
Chief Technology Officer
Alex’s technical mind has turned PressReader into so much more than a digital kiosk. He leads PressReader’s development team, encouraging innovation and nurturing new talent. Alex and his team have built a product that’s truly changing the way people read and discover news on their mobile devices.
Julia Yukhadi
Chief Financial Officer
Julia truly understands the world of finance. Her experience as Chief Financial Officer at the IBS Group of Companies in Moscow prepared her for PressReader’s global operation. She’s led many high-profile, multinational projects, including preparations to IPO on the New York Stock Exchange. Julia has also driven the implementation of internal controls for financial reporting in accordance with the Sarbanes-Oxley (SOX) Act. Now, she’s leading PressReader’s consistent financial success.
Juno
Chief PressReader Dog
Juno's biggest achievement to date was starring in the promotional video that Cathay Pacific played in-flight when they launched their partnership with PressReader. He's also PressReader's youngest employee, in human years. When he's not working on set, Juno enjoys eating, running around and snuggling.