A universal truth of customer service is that if you can anticipate people’s wants and needs, you are in a better position to meet their expectations than if you rely on guesswork. And nothing takes the guesswork out of things like data.
This is true across a wide number of sectors; libraries and hospitality are two good examples.
If you’re a library professional looking to provide your patrons with services and resources that are relevant to them, it helps to know what topics visitors to your branch consider worthwhile.
For hoteliers, an understanding of what guests find interesting or valuable can inform everything from spa-service offerings to room-décor choices.
Fortunately for libraries and hotels that offer PressReader, finding those insights is easier than ever thanks to the platform’s Analytics function.
A comprehensive dashboard
Jack Welch, the late Chairman and CEO of General Electric, once wisely observed, “An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage. “
With that principle in mind, we built PressReader Analytics to supply you with data that makes sense. It is a comprehensive dashboard designed to give you a better understanding of your users, with insights to help you improve PressReader usage.
With enhancements in features and functionality combined with metrics and common terminology used in product and content analytics, the reports measure overall usage and engagement within your PressReader HotSpot.
What Analytics can — and can’t — tell you
PressReader Analytics is a tool that can deliver powerful insights into how users are utilizing the platform. Because PressReader can provide stats on app usage, including which newspapers and magazines visitors are reading from what categories, you will be able to gauge which topics interest guests the most.
It’s worth noting, however, that PressReader does not collect personal information on individual users, which means that readers can rest assured that their privacy is being respected. (Please read our recent blog post on data privacy and cybersecurity in hospitality for a more in-depth look at this subject.)
Exploring your Analytics dashboard
To get started with PressReader Analytics, go to https://business.pressreader.com/analytics/signin and log in to your account. Once you’ve done that, you will be able to explore your dashboard and learn more about each section and the insights it can give you.
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